Be Successful in Business!
How to be successful in business?
This is a question a lot of business owners or even small time entrepreneurs would ask themselves when they wake up or just before they go to sleep. Business gurus and some business coaching professionals sometimes fail to answer precisely as to how to be successful in business. But how should we do it to be successful?
Now, here’s what you can do. Once you’ve set up your database of your existing customers, take a good, analytical look at them. This is a vital part to be successful in business!
- Determine what their buying habits are.
- See where they live or work.
- Look at what types of products or services they buy.
- What their repeat purchase patterns are.
- What types of ads they respond to.
- Look at all the information that may be pertinent to your business.
- Does their age, family characteristics, type of home they live in or cars they drive have anything to do with how or what they buy from you? And how about the kind of work they do, or the profession they work in?
Once you’ve carefully analysed your existing customers and categorised them into like groups according to buying patterns, habits or interests, then look in your marketplace for other, similar groups of people or businesses.
The sources for locating these groups are numerous, and can range from compiled lists to directories to list brokers, and a number of other resources.
Now that you’ve identified who your best prospects are, use the same steps outlined above for following up with your existing customers, to contact them. Follow up. Stay with it. Don’t let this slip. And always be testing different offers, different guarantees, and different headlines. Be on the lookout for anything that increases your response rate. And be open to using and testing different methods of contacting them. This group of contacts has the potential of driving your business right through the roof, if you approach them properly.
Your clients… your customers… current and existing… past… and potential… are the greatest assets you have in your business. You’ve got to treat them with love and respect. You’ve got to let them know that you care about them… both as customers and as people. And you’ve got to constantly keep in touch with them, always offering them a “better deal,” (which doesn’t always mean “lower price,” by the way), a better value, increased ways to further enhance the advantage, benefit, use or enjoyment they get from using your products and services, and from doing business with you.
Follow up with them. Don’t harass or bug them. Develop a plan… an easy-to-administer system for systematically and continuously following up, always offering your help, expertise, and the value you bring to your relationship with them beyond what the actual products or services you sell offer. Be successful in business!!
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