Frozen Food Manufacturer
29 Jul 2014
Over $1 Million in New Business!
The Essentials Group was asked by a Frozen Food Manufacturer to conduct a review of the Australian Food Industry to identify sales and marketing gaps across the food service industry.
The company was working with a market-leading multi-national 3rd party distribution partner and wasn’t achieving the results expected.
The Essentials Group conducted a thorough review of competitors, promotional and ranging strategies, sales team engagement and branding strategies.
What was uncovered was a weakness with the 3rd party distribution partner engagement, through this we recommended a list of core strategies to be implemented that once put into action would deliver to the business over $1 million in new business and $2.5 million in improved sales and profits from existing customers.
The Frozen Food Manufacturer has continued on with the excellent marketing strategies The Essentials Group has come up with to better the company’s numbers in long-term.
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