Hot Beverage Supplier
29 Jul 2014
Major Improvement in Sales
A Hot Beverage Supplier is a relatively small niche business that offers a state-of-the-art self-heating range of products. When the business contacted The Essentials Group it was struggling with ranging throughout the Australian Food Industry.
The Essentials Group conducted a thorough review across retail supermarkets, mass merchants, petrol and convenience, distributors and other channels and markets with the goal of finding $5 million in incremental business.
What was uncovered was that the biggest weakness for the Hot Beverage Supplier business was the lack of brand awareness among consumers due to poor marketing.
A marketing blueprint was developed for the supplier that included development of a brand new web site, ecommerce store (online shopping) wholesale and retail promotions, themed activity for seasonal events, marketing campaigns to engage with the major retailers, a distribution matrix, trade brochures, presentation templates and consumer advertising campaigns.
The outcome was a major improvement in sales for the Hot Beverage Supplier and ranging including long-term commitments to range in selected markets.
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