Milk Business
29 Jul 2014
Leading Sustainable Milk Business
A start-up milk business that was established in 2013 came to The Essentials Group with no customers, no route to market and limited knowledge of the retail supermarkets and route markets.
The Essentials Group was engaged to develop the route market and to assist with ranging in the major supermarkets, i.e. Coles and Woolworths.
A review was conducted across route and retail that identified a long–term market opportunity of $2.5 million in route sales and $7.5 million in retail supermarkets.
Working in partnership with the major shareholders, The Essentials Group successfully gained ranging with Coles in October 2013 and launched route in January 2014.
The business framework and foundations have been developed that long term could lead to the business becoming the leading sustainable milk business in Australia.
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